Website Operator for CBD Website (SEO, CRO, and technical skills) – Upwork

Affiliate Dev

I am looking for a website operator to take full control of our CBD niche content website. The website is already established and is receiving traffic + generating revenue.
The position includes a bonus incentive structure, where the operator is awarded a bonus for each milestone achieved. The milestones are revenue targets of the website. Once the milestone is achieved, the operator is awarded a bonus of which the amount can equate to the monthly retainer/salary.
A full-fledged operator should ideally be able to do all of the following:
On-page and off-page SEO
Conversion rate optimization (CRO)
Revenue diversification
Revenue negotiation
Content planning
Content formatting, editing, and publishing
Writer sourcing and management
Hosting and server maintenance (basic-level)
By doing all of the above, the primary role of the website operator is to grow the traffic and revenues of the website.
Here is a categorised list of specific tasks:
1. Content
Coordinate with existing writer and hire new writers if needed
Maintenance: 3 maintenance articles on the site need to be published per month
Growth: Perform keyword research to find new content ideas within the growth budget
2. Off-page SEO
Perform white-hat outreach to build backlinks to inner content pages that will translate to increased revenue
Obtain backlinks via HARO, blogger outreach, among other tactics
No backlinks to the homepage are needed unless easy to obtain
Target is to build at least 3-4 links per month
3. On-Page SEO
Perform on-page SEO on existing pages using Frase/MarketMuse/SurferSEO to improve rankings
Add new content to existing articles if needed to increase rankings
4. Full Technical Site Audit
Improve site speed, web core vitals, etc where needed
5. Conversion Rate Optimization
Track which pages are starting to get traffic and perform CRO
Add affiliate links, call-to-action-buttons, and comparison tables
Use Clickmagick to obtain shortened affiliate links
6. Full Content Audit & Analysis
Perform a content audit to see what posts need to be improved, which ones can be merged with 301 redirects, and which ones should be deleted
7. New revenue streams
Analyze rankings and find better affiliate programs to test and implement
8. Weekly updates every Friday or Sunday
Provide weekly updates on progress, what was accomplished, next steps, setbacks, highlights, questions, ideas, etc.
Ensure each report includes all activity in the key areas of responsibility:
Content tasks
SEO tasks
CRO and Monetization tasks
Maintenance and Site Improvement tasks
9. Bi-monthly P&L Maintenance
Update revenues from all affiliate networks into a shared P&L spreadsheet
Provide updates to owners twice a month (mid-month, end of month)
10. Overall Site Maintenance & Monitoring
Track Google Search Console, Google Analytics, AHREFs for site health
Update plugins, theme, etc
Take backups as needed
Budget: $500

Posted On: September 20, 2021 20:05 UTC
Category: Product Management
Skills:Growth Hacking, SEO, WordPress, Google Analytics, On-Page Optimization, SEO Keyword Research, Website Development, SEO Writing, Web Design, Landing Page, Content Writing

Country: Czech Republic

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